California-based NOMA Collective, the brainchild of interior designer and creative director Rebecca Haskins, partners with craftspeople from places like Guatemala, Mexico, India and Sub-Saharan Africa to connect lesser-known global artisans with conscious consumers. Seeking out women’s cooperatives, small family-run businesses and individual artists, the company can provide unique pieces that are not only made using traditional, generations-long crafting techniques but also made one at a time by hand.
All products are fair trade through ethical work environments and crafted using locally sourced materials, many of which are natural or recycled. Already the collective features gifts and home decor such as baskets, blankets and throws, pillows, rugs, napkins and hand towels, amongst others.
NOMA’s latest collection is inspired by the shapes, textures and colors of the desert — specifically Joshua Tree National Park in southeastern California. This area is known for its pastel sunsets and vast stretches of arid desert landscape, dotted with a variety of cacti, succulents and spikey Joshua “trees” (which aren’t really trees but rather plants more closely related to the yucca family). Dubbed the Joshua Tree Edit, the collection features pops of greens, blues and light pinks akin to that of the West Coast desert setting.
Among the collection are the Santiago Blankets in both navy and grey colors and a pair of thick wool throws that come from the mountain region of Momostenango, Guatemala. The wool is locally sourced and spun by hand on an antique wooden spinning wheel before being dyed using non-toxic dyes, a process that can take up to four days to complete. The collection also includes several baskets, like the Abaco Hamper, which is hand weaved using reduced strips of recycled plastic in the West African nation of Senegal. There are also decorative bowls, like the Ivy Wooden Bowl carved by artisans in remote Rwanda.
Photographs courtesy of Charlotte Lea
NOMA Collective’s Joshua Tree Edit highlights global artisans is written by Katherine Gallagher for inhabitat.com